China funeral industry sees influx of young people with new ideas aimed at modernising sector steeped in tradition | South China Morning Post

Young people in China are flocking to work in the country’s funeral industry and reshape it with new ideas.

The surge in interest has created a lively discussion on mainland social media after the news outlet, JNews, reported that young people increasingly see the business of laying people to rest as ripe for innovation.

Lin Han, who worked in public relations for three years, launched an online shop with a focus on funeral products in 2023.

Every time his mother asked him to buy funerial items, such as shrouds and containers for ashes he was disappointed with what was available.

“Everything I saw in shops looked outdated and dull. I really did not want my beloved family members to be laid to rest inside them,” Lin said.